Apr 07, 2020by Mikael Hernvall

Stats are important when you want to know more about your players. But stats are only useful if you understand what they mean. Let's go through each stat in your dashboard and see how you can use them to improve your game.

The total number of players that have played your game is shown at the of top your dashboard.

In all stats, a player is someone who has actively spent at least ten seconds in your game in a single session.

This graph shows how many play your game per day. By default the last seven days are displayed. Click the button at the top-right corner of the graph to look further back in time.

The number in the top-left corner of the graph shows how many players in total have played your game in the timespan you have selected.

Hover your mouse cursor over the graph to see the exact numbers of a particular day.

*How many are playing my game for the first time?*

This graph shows how many new players your game attracts per day.

The number in the top-left corner of the graph shows how many players in total your game has attracted in the timespan you have selected.

In this example, you can see that this graph looks similar to **Players over time**. This is generally a bad sign, because it means people only play once and never return.

*How much time do players spend in my game?*

This graph shows how much your game is played per player on average per day.

The number in the top-left corner of the graph is the average playtime in the timespan you have selected. In other words, it's an average of all the points in the graph.

*How long do players play my game in a single sitting?*

This graph shows how long players play your game before leaving to do something else.

In all stats, a session ends if a player doesn't interact with your game for thirty minutes.

In this example, you can see that this graph looks similar to **Playtime over time**. This is because the game is only played once per day by most players.

*How many leave my game without playing it?*

This graph shows how many visit your game's page, but leave before starting to play the game.

If someone visits your game's page, but leaves before the game has finished loading or before playing at least ten seconds, that counts as a bounce.

The number in the top-left corner of the graph is the average bounce rate in the timespan you have selected. In other words, it's an average of all the points in the graph.

The lower bounce rate your game has the better it is at engaging visitors.

*How many visits on my game's page leads to a play?*

This graph shows how many times someone's visit on your game's page leads to a play. For example, if someone visits your page two times in a day, but only plays once, the sessions per player is `0.5`

. Also, if two people visit your page in a day, but only one plays the game, the sessions per player is also `0.5`

.

How many sessions per player your game has is tightly connected to the **Bounce rate**. A higher bounce rate leads to a lower amount of sessions per player.

*How many new players return to play my game?*

This graph shows how many of your new players return to play your game. You can see if a new player has returned up to forty-one days after their first time playing your game.

**Day 1** is the day the new player first played your game. That's why it will always show `100%`

.

Click the button at the top-right corner of the graph to see your game's retention further back in time. Note that this only has a noticeable effect on the graph if your game is several months old.

If your game has a high retention, it means it's good at keeping players hooked.

*How much time do new players spend in my game?*

This graph shows how long new players play your game up to forty-one days after their first time.

This graph behaves like **Retention**.

*How many new players are referred from other sites?*

This graph shows how many of your new players arrive to your game's page through a link from another page or site.

Please note that links which open a new tab do not show up here. That's why some sites are not shown as you would expect.

Common sites include Twitter as `t.co`

, Reddit as `reddit.com`

and Gotm as `gotm.io`

.

Stats are shown for both games and studios. When viewing your studio's stats, you are viewing an aggregation of all your games' stats.

Currently, stats are updated once a day at 01:00 UTC. Note that stats may take one to two days to show up in your dashboard, so be patient!